Why do SEO agencies prefer using machine generated door way pages?

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Why do SEO agencies prefer using machine generated door way pages?

Widely acknowledged by search engine marketing and IT outsourcing consultants alike, the concept of doorway pages stands for standalone web pages designed to redirect traffic to another website. When these doorway pages are generated by machine (read software), the doorway pages are known as machine generated doorway pages for apparent reasons.

It is a well known fact that Search Engines led by Google do not take doorway pages kindly, once identified. They often condemn machine generated doorway pages, for that matter simply doorway pages, in their guidelines, replies and FAQs. Yet, a search engine marketing consultant can still be found creating doorway page(s) for increasing web traffic. It is indeed an incidence worth pondering over, considering doorway pages are used across the globe with matching enthusiasm, be it SEO in USA or a SEO agency in some other part of the world. Machine generated door way pages are generally without content or very little content and considered to de-grade the overall search experience of visitors to a particular search engine.

To begin with, the most common reason responsible for creating doorway pages by a search engine marketing consultant is to show performance-oriented results to their clients in terms of clicks received. A SEO agency tends to report clicks received on doorway pages as valid clicks to their clients, while actually speaking, these are generally clicks by the internet users who are discouraged to click further upon coming across a doorway page.

Secondly, SEO USA and others choose in favour of doorway pages when their client categorically declines to let them incorporate any changes in the main original website of the client.

Irrespective of the reason, using doorway pages puts the user search engine marketing consultant at risk, as search engines are most likely to identify the doorway pages sooner than later. And once a website is diagnosed using doorway pages or any other undesirable method, it is punished adversely by all search engines by removing the particular website from their indexes or pushing it way down the index.