Case Study: IT Consulting

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IT Strategy Formulation

Rejuvenating a corporate website to enhance business

A case study on IT Strategy Formulation

Since its launch in 2004 and spending thousands of dollars, the client‘s corporate website had very little traffic. The original website address was changed a couple of times taking into visualization consumer behavior. This resulted in a substantial growth in the popularity of the website. However, sales were still dwindling, shattering the client’s ambitious growth plans.

The Challenge
The website contained links about the company, its history, solutions, partners, and news, with scarce information about its products and solutions, how visitors could proceed if they desired to avail their services, etc. Moreover, the web pages lacked proper orientation and somewhat resembled a booklet. Overall, the website was failing to create a lasting impression among visitors.

The client decided to completely refurbish the web site with the objective to enhance its appearance, marketability, and convert visitors to buyers.

The Solution
The primary task was to get hold of a domain name that could truly depict the company and its role. A detailed plan for complete website overhaul was made that included a new site layout, web pages, graphics, and navigation in-between the site. The new site introduced a product section, customer support section, case studies section, and an online reservations section.

The site was optimized for search engines after thorough keyword research and competition analysis. To enhance the popularity of the website in search engines, link popularity was attained to build targeted consumer awareness among similar websites.

The Results
Today, the number of visitors to the website has increased manifold and same with conversion. Today the client earns 15% of its total revenue through its website, and the client is satisfied with his decision to remake the website. Today, the client is focusing on marketing agreements with similar type of service providers to further enhance its business.