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Product Development Consultant
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Product Development - an overview of the case study
Client deliverables
Domain and Server space
The Objectives
To create an online brand out of the domain/server space
Building an online brand from a domain requires careful visualization and management. This often necessitates multiple development efforts operating in correspondence. This can be realized through effective planning throughout the entire phase as the powerful opportunities of sharing and reusing knowledge is often lost if the development efforts proceed independently without taking advantage of each other.
Product Development Methodology
Through careful visualization and planning, a product development methodology was adopted, which started with identifying the health of the domain in the peer industry. This weighed the domain against the brand itself. In addition, the age of the domain was carefully assessed.
Brand Building
Successful product development is not possible without proper brand building. In other words, defining a brand is of outmost importance, as this constitutes the initial step as far as realizing returns is concerned. Hence, the next milestone was defining the image of the brand based on the desired branding studies.
Product Promotion
Once the brand was defined, the need was to promote it successfully. For this, data were gathered extensively on the industry and the competition, both direct and potential.
Competition Analysis
Based on the data accumulated a careful study and analysis was performed to identify the positive aspects and drawbacks of the competition in their context.
Strategic Planning
Based on all the findings, studies, and analysis, the websites content and information architecture, revenue generation model, and online promotions plan were strategized.
Design & Development Phase
The planning phase was followed by the design phase. Here, the design of the website started as per the predefined architecture. An important consideration of this stage was allocation of resources for planning, content sourcing, and promotions planning.
Necessary development team/resource was also identified and allocated to the project.
At each phases of analysis, design, and development, the client was kept updated about the minutest of details. |
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